Archives May 2016

The answer to overcoming color cowardice in home decorating: more natural light by Brandpoint

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HOPKINS, Minn., May 11, 2016 /PRNewswire/ — Have you ever picked a paint color you loved in the store, only to hate it when it’s on the walls at home? Or purchased throw pillows that you thought would be delightful on your neutral-hued couch, only to decide they look positively garish there? In both cases, you loved the colors when you first saw them, so what happened between the store and home? The problem is simple — the light changed.

Every color looks different depending on the type of light by which you view it. You probably first viewed that ultimately disappointing paint color and throw pillows under fluorescent light bulbs in the store. When you got home, your light bulbs are all old-fashioned incandescent bulbs or (if you’re eco-minded) compact fluorescent lights (CFLs).

This effect is one reason why so many people hesitate to decorate with rich, dark or vibrant colors in their home, opting instead to stick with neutrals. While neutral tones can be a wonderful background that allows the beauty of a home’s architectural bones to shine through, decorating with neutrals atop neutrals can leave a room looking bland and lifeless. Your neutral background still needs pops of color, and wouldn’t you secretly love to have a dark plum wall or two in your dining room or hot pink accents in the family room?

How can you make the most of color in your home while minimizing the risk of disappointment? The solution is as simple as the problem — decorate your home with natural light.

Daylight contains all the colors in the visible spectrum, so hues of every depth and saturation always look their best in natural light. That’s because the essence of that color is already present in natural light, whereas certain colors dominate different types of artificial light. For example, LEDs are highly energy efficient, but blue is the dominant shade in most LEDs. Halogens emit more light in red wavelengths, while fluorescent bulbs are heavier with green light.

Only natural light perfectly blends all colors in a pleasing balance. Chances are good, if you just reposition those couch pillows slightly to capture the light from the living room skylight, you’ll love the color again.

Bringing more color-friendly natural light into your home can be as basic or as grand as you wish. Simply opening blinds and drapes can alter how colors look in a room. Or, if you want to maximize natural light with a tactic that’s also a stunning design element, try installing skylights.

Skylights like those from Velux America can admit ample natural light into your home, enhancing not only the colors of your home decor, but your mood as well. Place a remote-controlled, solar-powered fresh-air skylight in a kitchen or bath and you may feel more comfortable taking a bold color risk, plus you can reap the benefits of passive ventilation. The skylights carry a no-leak warranty and close automatically in case of rain. Add solar-powered blinds, and it’s easy to give a room a whole new look simply by closing or opening the blinds. What’s more, light blocking or light filtering blinds — available in a variety of designer colors and patterns — further enhance the Energy Star-qualified skylights’ energy efficiency.

Dorian Lytle, the architect for the 2014 Coastal Living Magazine Show House in Coronado, California, specified solar-powered fresh-air skylights for that home. “One of the big reasons was for natural light,” he says. “I like the way skylights will bring natural light in from above. Ventilation was another reason. If you have the opportunity to strategically place skylights in your home, they will make a world of difference. Skylights are a terrific and easy way to bring natural light and ventilation into a home.”

Installing the latest solar-powered fresh-air skylights with solar blinds, both of which are operated by programmable remote control, can qualify you for a 30 percent federal tax credit on the products as well as installation costs — and you can spend the savings on bold, intoxicating color executed with confidence. Visit to learn more.

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SOURCE Brandpoint

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From Another Galaxy – The Star Wars & VELUX Galactic Night Collection

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Copenhagen, 4th May 2016/PRNewswire/ – For decades, the Star Wars universe has been the home of epic encounters just as children’s rooms. Children’s rooms just need plenty of daylight during the day and dark environments at bedtime to ensure a good night’s sleep. Continuing their successful design collaboration, Disney and the VELUX Group meet the demands of modern children’s rooms with their “Star Wars & VELUX Galactic Night Collection”.

The new blind collection introduces a series of four total blackout blinds featuring popular Star Wars characters and adds home interior to the world’s most successful entertainment concepts.

The dual function of playroom and bedroom calls for high-benefit products when decorating modern children’s rooms and the collection is designed to fulfil these multiple needs, the dreams of playful children, for creativity and rest.

Making room for personality and sleep

To help families shape the perfect environment for boys and girls, for play and rest, Disney and the VELUX Group extended their collaboration with a series of total blackout blinds inviting children and their parents to join the popularity of Star Wars:The Force Awakens and to personalise and accessorise the children’s room in true Star Wars fan style without compromising on optimal sleeping conditions.

“Research shows that children’s development, as well as their mental and emotional performance, is closely linked to their sleep patterns. Today, we are able to shape and support great sleep through optimal sleeping environments like the perfectly darkened room,” says Peter Foldbjerg, Head of the VELUX Groups knowledge centre, Daylight, Energy and Indoor Climate.

Design from a galaxy far, far away

The Star Wars universe is set in a galaxy far, far away. The blinds collection on the other hand, was designed especially for modern children’s rooms with comfort and individuality in mind. As children grow older they start becoming highly selective decision makers when it comes to designing their own room. And the new blinds collection caters particularly for older and more action-loving children.

“Through our collaboration with Disney, we have been able to go a step further and incorporate imagination and playfulness in our kid’s designs. The Star Wars collaboration is the ultimate way to combine the needs of older children and their parents by linking total blackout effect to some of the most iconic and epic characters of modern culture,” says Kent Holm, Vice President of Global Product Management, the VELUX Group.

Iconic and new characters

With inspiration from the movie Star Wars:The Force Awakens, the collection presents two designs with new characters “Kylo Ren” and the “Robots” and two designs from the iconic Star Wars universe the “Darth Vader” and the “Death Star”.

The design on each blind is specially designed by the VELUX Group for older children and scaled to fit the size and shape of a roof window. This makes the characters poster size, with great graphic details and visual effects that almost bring them to life and invite children to hours of play with their imaginary friends.

Making room for epic storytelling and great sleep in the children’s room is easy now, as the Star Wars & VELUX Galactic Night Collection was designed to be a perfect plug-and-play solution. The blinds are easily installed using the VELUX Pick&Click!™ technology. The new designs also comply with today’s OEKO-TEX® standards, a guarantee that no harmful substances or chemicals have been used in the manufacturing of the collection.

Facts & easy guide to a good night’s sleep:

Sleep plays a vital role in well-being throughout life and helps protect mental and physical health
Sleep patterns are regulated by light and darkness
Complete darkness is essential to a good night’s sleep
Blinds with total blackout effect prevent light from entering, especially during summer
Blackout blinds protect against cold from the outside.
Healthy light is linked to healthy darkness, page 4-5 “The Physiological and Psychological Effects of Windows, Daylight, and View at Home”, a research article by Jennifer A. Veitch and Anca D. Galaisu: or
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About the VELUX Group
For 75 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights as well as a range of decoration and sun screenings, roller shutters, installation solutions and intelligent home controls. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 40 countries and around 9,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more information, visit

Press material at VELUX Media Centre

See and download our news videos, photos and press material at VELUX Media Centre at Here, you can subscribe to VELUX news. Follow us on and

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ANN SACKS Unveils Designs by Kelly Wearstler

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ANN SACKS, a leading designer and manufacturer of fine tile and stone, collaborated with internationally renowned designer, Kelly Wearstler, to create a series of collections that embody the heart and soul of her remarkable, often-published and heralded career. Her love for geometric patterns and architectural details, the precision and clean symmetry, and visually striking and boldly distinctive designs, with a modern nod to sand and stone patterned landscapes, all come into play through her new designs for ANN SACKS.

The three collections – Maven, Tableau, and Liaison – are the first of five collections being unveiled in 2016 and 2017. Each speak to Wearstler’s design acumen and ability to translate her love of nature and all its unique beauty and irregularities into works of art.
Maven: Drawing upon Wearstler’s affinity for repetition and relaxed, painted geometric patterns, Maven by Kelly Wearstler for ANN SACKS features the designer’s signature graphic striations and black and white motifs in embossed, textural designs that are at once spirited and sophisticated.

Maven is comprised of 11 ceramic tiles that incorporates the dry line technique of cuerda seca, a handcraft that has been brought over from Spain, and been used by artisans for centuries. Maven designs are of a single color that stands proud from the black or gray dry line. The series is offered in 30 colors from which to choose and a white-on-white design is currently being explored. The marriage of modern design and ancient craft is executed through screen printing and hand-painting to achieve a tactile finished product. Maven currently offers Solstice I; Solstice II; Solstice III; Ojai; Breakwater; Islander; Zuma; Dune; Canyon; Vortex; and, Woven, with additional Maven designs already under development.

Liaison: Inspired by Wearstler’s love of geometric pattern-work and architectural details and the unstated, yet remarkable beauty of precise, clean symmetry, Liaison by Kelly Wearstler for ANN SACKS, offer stone designs that are visually striking and boldly distinctive.
The Liaison series offers nine unique designs, with four being in-stock, and an array of colorways based upon the natural beauty of marble and its contrasting interplay. Three of the designs – Laurel, Palm, and Hillcrest – will be offered as made-to-order rugs to create focal points within a room, as well as being a striking choice for feature walls, floors, backsplashes, fireplace surrounds, and showers.

Tableau: Singularly chic with rich textures and iconic patterns that celebrate the hand-quality design elements of her home interiors, Tableau by Kelly Wearstler for ANN SACKS, reference such iconic designs as Wearstler’s luxe, ruched leather furniture and architecturally inspired graphic wallcoverings.

The Tableau series of six designs – Horizon 1; Horizon 2; Reef; Crescent Deco; Crescent Field and Surf – are available in 9”x9” field tiles. The stoneware base allows the artists to manipulate each interpretive design in the most exacting way creating a textural surface in which the glaze are applied by hand and through firing react to the dimensional surface art. The pooling and breaking of the color adds to the tile’s overall effect, with no two exactly alike.

The remarkable series all stem from the heart of an artist who incorporates the world around her in surprising ways. Explained Wearstler, “My aesthetic is about mixology – the juxtaposition of contemporary and classic, masculine and feminine, raw and refined. I have a great passion and affinity for art history. Important historical reference points lend such spirit to a space. The tension of opposites has always been innately sexy to me. I want to tell a story that is adventurous, unexpected and special.”

Her collective body of work speaks to Wearstler’s insightful ability to transport an ideal into a dimensional, artistic expression. Her collections for ANN SACKS build upon these core values – from the textural play of stone mosaics, to employing the handcraft of the cuerda seca dry line technique, and the earthy beauty of stoneware – all come together in three distinctive collections that speak to her great talent and very unlike anything produced by ANN SACKS in the past.

Founded in 1981, ANN SACKS has built its reputation with inspiring designs in tile, stone, plumbing, lighting and accessories. Based in Portland, Ore., the company is a division of the Kohler Co. Interiors Group, a wholly owned subsidiary of Kohler Co. Ann Sacks Tile and Stone, Inc., along with Kallista plumbing and Robern mirrored cabinetry and vanities are part of the Kohler Interiors Decorative Products sector. Under its Furniture sector resides Baker and McGuire furniture.

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.
For additional information regarding Maven, Tableau, Liaison, or other ANN SACKS products, consumers can call toll-free 1-800-278-TILE or visit the ANN SACKS website at
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Online Home Decor Market Growth Dominated by Home Furniture and Furnishing Segments

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PUNE, India, May 2, 2016 /PRNewswire/ —

According to the online home decor market 2016 report, in 2015 global online home furniture market and global online home furnishings market, combined, were worth $39.9 Billion, with overall global furnishings market forecast to grow at a CAGR of 8.87% in the next five years. With smartphones and increasing Internet penetration, consumers can now check and buy products online while on the move. This feature has led a significant number of vendors to conduct their business operations online. Vendors in the online home decor market also provide hassle-free home delivery options to customers.

Complete report on online home decor market spread across 68 pages, analyzing 4 major companies and providing 37 data exhibits is now available at

Analysts forecast global online home decor market to grow at a CAGR of 19.45% during the period 2016-2020.Growing environmental consciousness and concern for a healthy environment have led to increased demand for eco-friendly furniture and other furnishings. Awareness of the effect of deforestation on climate change and the effects of toxic finishes in the air inside homes has led many furniture manufacturers to go green. Manufacturers offer a wide range of aesthetic furniture constructed using bamboo, which is stronger and harder than most other wood, including oak.

In 2015, the home furniture segment dominated the market and accounted for more than 47% of the market share in terms of revenue. The online home furniture markets in developed countries such as the US, Japan, the UK, and Germany are mature. Nearly 40% of the revenue from home furniture came from these developed markets in 2015. Factors such as the availability of detailed catalogs with defined product categories on most e-commerce platform and the ease and convenience of online shopping will impel the growth prospects for this market over the forecast period.

Europe dominated the global online home decor market and held a market share of more than 44% during 2015. The increased sale of premium-priced and customized home décor products in the UK, France, Italy, and Germany and the presence of leading vendors like IKEA in the region will contribute to the growth of this market in Europe in the coming years.

The global online home decor market is fragmented due to the presence of a few international vendors and several regional players in the market. Vendors in the market compete on the basis of product portfolio, differentiation, and pricing to gain maximum market traction during the forecast period. To survive and succeed in highly competitive environment, vendors need to distinguish their product and service offerings through a clear and unique value proposition.

Key players in the global online home decor market: Amazon, Bed Bath & Beyond, IKEA, and Wayfair. Other prominent vendors in the market are: Ashley Furniture, ATG Stores, Cabela’s, Carrefour, Costco Wholesale, Herman Miller, Home24, J.C. Penney, Otto, Sears Holdings, Target, Tesco, and Walmart. Order a copy of Global Online Home Decor Market 2016-2020 report @

Further, the online home decor market report states that despite the availability of numerous apps and other services online, choosing the correct product with the correct dimensions can be a concern for consumers.

Another related report is Global Home Furnishings Market 2016-2020, which forecasts worldwide home furnishings market to grow at a CAGR of 5.36% during the period 2016-2020. The home furnishings market will show positive growth during the forecast period. The growing globalization of companies has played a major role in driving the market, allowing top players to expand their operations and meet customer needs across boundaries. Browse complete report @

Key players in the global home furnishings market: Bed Bath & Beyond, IKEA, Macy’s, and Walmart. Other prominent vendors in the market are: 9to5 Seating, Amazon, ATG Stores, Berco Furniture Solution, Clarin, Carrefour, Costco Wholesale, Creative Wood, Godrej & Boyce, HNI, Herman Miller, Godrej & Boyce, J.C. Penney, KI, Knoll, Steinhoff International, Target, Tesco, and Wayfair.

Explore other new reports on Retail Market @

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SOURCE Sandler Research

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Petrend Events Hosts 2016 Home, Garden & Safety Pet Product Showcase in New York

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Petrendologist Charlotte Reed will demo the latest innovative and solution-oriented pet products on May 18, 2016


A wide variety of national pet product manufacturers, companies and brands will gather for one day only at the 2016 Petrend Events Home, Garden and Safety Media Showcase Wednesday, May 18 from noon to 8 p.m. at New York City’s Roger Smith Hotel. The event is produced by Petrend Events and offers a sneak peek at new and established home, garden, outdoor and safety pet products in today’s marketplace.

Petrend Event showcases the newest and most innovative products available for pet-lovers nationwide including pet organization products, bowls, parasite production, odor eliminators, beds and decorative items. Other products include pet-themed paintings and even pooper scoopers in all sizes, shapes and colors.

Participating companies include Balcony Pets, Carolina Pet Company, Epi-Pet, Flexrake, Hagan, Loving Pets, Pura Naturals Pets,, Wellness Pet Mats and William Secord Gallery.

“As much as we love our pets, living harmoniously with them, at time, can be difficult. Pet owners have to combat shedding hair; pet body odor; cleaning up waste and storing pet toys, apparel and other goods. With Petrend Events, I try to find viable solutions by identifying the best and newest products for pet owners,” says Charlotte Reed.

Reed, a celebrity pet expert, radio host, author and columnist, will be on hand to share her expertise as well as welcome more than 12 national brands to The Big Apple and make media introductions.

The event is invitation only and not open to the public. Media and celebrities in attendance will have access to representatives from these national pet product brands and have the opportunity to demo the latest pet products in person and collect press kits, product samples and gift bags.

For information, visit Petrend

About Petrend Events
Petrend Events produces media showcases to connect pet product companies with national magazines, talks show producers, newspaper reporters, bloggers, pet trades, entertainment writers and gift guide editors who cover the pet industry. Because most pet product brands only have the time and budget for one media trip to New York each year, Petrend Events offers a unique venue for brands to launch new pet products, expand media outreach and connect with national mainstream media in the pet vertical. With approximately 20 years of experience in the pet industry, Petrend Events was founded and produced by Petrendologist Charlotte Reed. Petrend Events media events are invitation-only and not open to the general public.

About Charlotte Reed
Charlotte Reed is the leading pet trend and lifestyle expert. Millions have had the opportunity to watch her on Better TV, CNN, Comedy Central, Fox & Friends, Nate Berkus, The View, Steve Harvey, Today’s Show, VH1 and The Willis Report as well as many other televisions and radio shows around the globe, discussing “The What’s New” for pets and their people. Reed is the Executive Producer and Host of “The Pet Buzz,” a pet talk radio show on iHeartRadio. She has worked as the Pet Solutions columnist for “First for Women” magazine, providing money saving tips to their readers. Charlotte has been a popular blogger for NBC’s and As the Happy & Healthy Pets blogger, Reed provided health and wellness pet care tips for readers. Charlotte is also the author of The Miss Fido Manners Complete Book of Dog Etiquette (Adams Media, 2007). Additionally, she served on the New York State Veterinarian Board for nine years, helping to set veterinary policy and educational standards for the State of New York. Reed is a graduate of Lafayette College and Fordham University Law School. For more information, visit:

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