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Local Outer Banks retail shop Modern Beach House builds new website to showcase design work and provide a retail outlet for home design aficionados. Designer Nicole Peters takes a new approach on the dated, older beach decor that exists in many Outer Banks vacation homes, and helps homeowners create a fresh, clean, and modern look with products and artwork from all over the world.
KITTY HAWK, N.C. (PRWEB) FEBRUARY 06, 2018
Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the website launch of Modern Beach House. Interior Designer and storeowner, Nicole Peters, is known for creating clean and simplistic interior designs with mid-century modern elements. Her signature style is a fresh and modern approach to the typical coastal designs found in most residential and vacation homes on the Outer Banks of North Carolina.
OBX Media’s marketing team was presented with the task of making the Modern Beach website an extension of Nicole’s design style while also including an online shop to sell modern beach home décor. Nicole’s personal style combines clean backgrounds with pops of color and texture. OBX Media’s design team created a simplistic design to showcase her work and let her portfolio speak for itself. A black and white color scheme and modern typography combined with the minimalist design, highlights the local designer’s eye-catching photography of her portfolio of interior designs.
The online store was created in the WordPress platform with shopping cart and inventory management integration. The online store is organized by categories to help users easily browse through the inventory. A key feature to the design was to make the site responsive and seamlessly exist across all devices including desktop, mobile and tablet. The site was then optimized with SEO (search engine optimization) strategies to help Modern Beach House rank well in the major search engines.
“Both Nicole’s store and her interior design work have an incredibly tight and well-executed aesthetic, so it was important for us to accurately convey her style throughout the site design,” said Brooke Foreman Scarborough, Creative Director of OBX Media. “While the site is modern and monochromatic, it’s still warm and approachable, which is exactly the feeling we want potential clients and customers to have when they land on the site.”
The final outcome was a website that reflects Nicole’s aesthetic, while highlighting her creativity for curating unique one of a kind décor. The e-commerce store will open up new opportunities for Modern Beach House to reach customers outside of the Outer Banks while growing the brand.
“I was looking to update my website and make it look more professional. OBX Media made this happen and has been such an amazing team to work with! They made the process super easy and I can’t say thank you enough,” said owner of Modern Beach House, Nicole Peters.
About OBX Media
Outer Banks Media, a Certified Google Partner Agency, provides marketing and advertising consultation services to small and large businesses all over the nation. OBX Media specializes in website design and development, hosting, pay-per-click management, search engine optimization services, social media marketing, and an array of traditional marketing services. To learn how to increase web traffic and build online sales, visit website or call 800-441-8274.
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