Architectural Digest’s Newest Digital Channel, Clever, Gets Into Retail with Exclusive Modsy Partnership
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Clever Partners With Modsy to Give Readers Tools & Tips to Create Beautiful Spaces
NEW YORK (PRWEB) MAY 08, 2018
Clever, a new digital channel from Architectural Digest, announced today a partnership with Modsy, a personalized home design solution, to offer a one-of-a-kind decorating and ecommerce experience for users. The collaboration will provide customers with exclusive style tips, and the confidence to create a beautiful living space as well as purchase furniture through full-scale photorealistic digital renderings of their own homes.
Exclusive to this experience, customers will be able to see and shop Clever editor-approved furniture and decor in a lifelike 3D version of their room. Customers simply take the Modsy style quiz and submit photos and measurements of the room they want redecorated; in return, they’ll receive two customized 3D designs of a room furnished with shoppable products from trusted and trendy retailers like CB2, Anthropologie and Blu Dot. These pieces were curated by the Clever editorial team and will be styled by Modsy experts who will create unique layouts and easy to implement design solutions. This co-branded experience is the first time Modsy is offering customers the chance to see editor-selected pieces in their space, and marks a new type of collaboration for both brands.
“We launched Clever to provide a younger audience with design advice for real life,” said Architectural Digest Editor in Chief Amy Astley. “Our partnership with Modsy — both practical and inspiring — takes that credo to the next level while also revolutionizing the way consumers shop.”
“Architectural Digest’s Clever has set a new bar for delivering home design and decor content that not only inspires but engages a new wave of very knowledgeable, design-conscious millennials,” said Modsy CEO Shanna Tellerman. “Launching an exclusive experience with Clever was a no-brainer for us and we can’t wait to design rooms with Clever’s beautiful, on-trend collection for Modsy and bring their content to life inside real spaces.”
The collaboration offers two design packages at $69/per room with two initial designs and $199/per room which includes two initial designs as well as dedicated access to a Modsy Style Advisor, as well as personalized design tips, layout suggestions, and product recommendations. Users can experience the partnership at http://architecturaldigest.com/clever-design-studio.
About Clever
Launched on ArchDigest.com in October 2017, Clever offers design advice for real life, taking on the unique challenges of designing a smaller space—while upholding sophisticated style. Clever provides inspiration and design solutions for new homeowners, first-time renovators and renters seeking small space solutions that are high-design, yet accessible, proving that anything can be achieved with a bit of imagination and creativity. For more, visit itsclever.com.
About Architectural Digest
Architectural Digest (AD) is the international authority on design and architecture. AD provides exclusive access to the world’s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products; its AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and the brand’s website, archdigest.com.
About Modsy
Modsy is a personalized home design solution that utilizes advanced 3D visualization technology to change the way consumers decorate and shop for their homes. Modsy designers create perfectly-scaled, 360-degree room renderings based on each customer’s individual style; complete with room layout, furniture, and decor recommendations.
Modsy creates one-stop, fully shoppable 3D catalogues of customers’ room, furnished with products sourced from 100+ trusted retailers. For any products users would like to buy, they can buy directly from multiple retailers all through a single shopping cart. With Modsy, users can see how furniture and decor will look in their actual homes before they purchase, eliminating the guesswork from the buying process.
Modsy sits at the intersection of design, art and technology, combining advanced 3D graphics, computer vision and creative curation to revolutionize the furniture & home decor retail experience. Modsy’s mission is to change the way we imagine, design and shop for our homes. For more information, please visit http://www.modsy.com.
CONTACTS:
Erin Kaplan, Architectural Digest
erin_kaplan@condenast.com
Allie Rosenberg, Modsy
allie@modsy.com
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