Archives April 2019

The Shade Store Introduces Exclusive Collection with Designer Alexa Hampton

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Alexa Hampton for The Shade Store features mini print blackout roller shades

PORT CHESTER, N.Y., March 21, 2019 /PRNewswire/ — The Shade Store, a leading resource for premium custom window treatments, launches Alexa Hampton for The Shade Store, a curated collection of mini printed blackout roller shades. Bringing a sophisticated and more traditional look to a sleek, modern style of window treatment, Alexa’s patterns reflect the classic motifs that the acclaimed designer is known for using throughout her work.

Alexa Hampton Collection for the Shade Store
Alexa Hampton Collection for the Shade Store
Iconic designer Alexa Hampton is celebrated for translating the classical principles of good design and decoration into some of today’s most elegant, enduring, and functional domestic landscapes. She provides smart, design-rich solutions for every aspect of the home and her exclusive collection for The Shade Store is no exception.

Consisting of four small-scale patterns featuring animal and geometric prints and a bold Greek key in a selection of hues, the Alexa Hampton for The Shade Store collection can be layered with drapery or stylishly stand alone. Ideal for rooms where light control and privacy are needed, these blackout roller shades provide full privacy and are available with multiple control options.

“Good design is not only beautiful, but also needs to function with our lifestyle,” said Alexa Hampton. “In this day and age, people prefer to leave their curtains drawn – looking perfect at all times – and pull down the blackout shade component individually. I set out to design blackout shades that served the function of creating darkness but that also looked beautiful pulled down to solve the issue of the traditionally plain roller.”

“There is a void in the marketplace for black out shades that are both beautiful and functional,” said Ian Gibbs, co-founder and creative director of The Shade Store. “Alexa’s thoughtful designs bring an exciting new point of view to our portfolio of black out shades, and we are thrilled to introduce this collection with such an accomplished and talented designer.”

Alexa Hampton for The Shade Store is now available at all 65+ of The Shade Store showrooms nationwide and online where consumers and designers can choose free swatches to plan for their custom window treatments, with rendering services and design experts available to help. Every order from The Shade Store is handcrafted in the USA and ships free in 10 days or less. The Shade Store also offers professional measurement and installation around the country to help make the custom window treatment process truly simple.

About The Shade Store
The Shade Store is a family-run, premium custom window treatment company with a rich heritage in luxury textiles and interior design. Its exclusive collection of more than 1,300 in-stock fabrics and materials provides customers with an unparalleled level of style and customization options. Every window treatment is proudly handcrafted in the USA by a skilled artisan, hung and tested for quality assurance and ships free in 10 days or less. The Shade Store offers a complete range of design services for consumers and design-trade clientele, including free swatches, free professional window measurements, photo rendering services and nationwide installation services. The Shade Store has 65+ showrooms nationwide. Additionally, The Shade Store is an advocate for environmental sustainability and for every purchase made the company provides the ‘gift of shade’ by planting a tree in partnership with the Arbor Day Foundation. For more information on The Shade Store, please visit

About Alexa Hampton
From New York City to Hangzhou, China, Alexa Hampton’s project portfolio encompasses luxe, beautifully layered urban apartments, expansive town and country residences, private airplanes, and yachts. Regularly named to Architectural Digest’s AD100 and House Beautiful’s Top Designer list, Hampton translates the classical principles of good design and decoration into some of today’s most elegant, enduring, and functional domestic landscapes.

SOURCE The Shade Store

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Decocrated, a New Home Décor Subscription Box Company, Guides Consumers in Creatively Turning Their House Into a Home

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Decocrated is a unique subscription box service that sends its subscribers a seasonal, curated selection of home decor on a quarterly basis. Each Decocrated subscription box includes interchangeable items from tabletop décor to textile elements and wall accents that can be used and loved for years to come; their boxes often incorporate holiday décor options that move within the season such as Halloween/Thanksgiving for Fall.

Decocrated cares genuinely about their subscribers and every item they choose carries the deepest of consideration and love. Subscribers enjoy the home refresh every season and often gift a subscription to friends and family for birthdays, holidays and weddings. Beyond their box, Decocrated also offers how-to’s, DIY’s and pro decorating tips with every shipment.
“Many people need or want help decorating their space,” says Michael Siegel, Founder of Decocrated. “I’m hoping that Decocrated can play a role in making people feel proud of their homes.”

“My wife has done a great job decorating our home and making it feel like OUR
home when I walk in every day,” he says. “That’s the feeling we aim to give our subscribers.” Evan Merkur – Founder

Decocrated’s Spring Box is currently available and is inspired by renewal and growth. What better way to welcome this season into your home than by adding bright accents of the season. Decocrated allows consumers to invite the outside in with floral patterns that evoke lush gardens and organize your space with style and ease as you transition to summer.
Decocrated will start shipping its next seasonal Box for summer the first half of June.


About Decocrated – Not all home décor subscription boxes are created equal. Decocrated is for those who love styling their home, and want a little inspiration. Quarterly subscription boxes are hand-picked with a selection of home décor that evokes the season, keeping your space feeling fresh and on trend.

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Airing Out Your Space: Hunter Fan Company Reveals Homeowner Preferences for a Spring Home Refresh

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Ceiling fan manufacturer shares tips for your spring home update

MEMPHIS, Tenn., April 16, 2019 /PRNewswire/ — With springtime in full force, many will embark on the annual ritual coined “Spring Cleaning.” A recent survey conducted by leading ceiling fan manufacturer, Hunter Fan Company, uncovered homeowner tendencies and behaviors surrounding this yearly activity. With more than 70% of respondents stating they spring clean or update their space during this season, Hunter is sharing some easy tips and tasks to tackle as part of a home refresh.

Loki ceiling fan from Hunter Fan Company
Loki ceiling fan from Hunter Fan Company
More than half of homeowners surveyed shared they crack open windows, let the fresh air in and flip on their ceiling fans to help re-circulate the stale winter air during a spring home refresh. These easy home cleaning tasks help revitalize homes during one of the most invigorating times of the year. “Spring Cleaning” is also synonymous with adding new life into the home and 47 percent of respondents shared that they take time to update their décor and fixtures.

“Spring is a top season for our products and understanding what drives people and what products they connect with helps Hunter continue to bring comfort and beauty into homes with a wide variety of ceiling fans,” said Hunter CEO, John Alexander. “Knowing that updating a space and looking for new and easy ways to bring function and style into a home is important to our customers, Hunter is dedicated to being a go-to source for tips and tricks to maximize and refresh a space.”

Hunter Fan Company Tips:

Flipping the switch on a fan and sending ceiling fan blades in a counter-clockwise direction can push air down, adding a comfortable breeze to an outdoor seating area.
For a pop of color, simply swap out existing fixtures or ceiling fans with a brand new and refreshing ceiling centerpiece. Models like the Canyonlands from the Pendleton® Collection by Hunter® and the Loki feature reversible blades, making a big impact aesthetically and can be alternated every spring to bring a new look to your space.Whether completing the project in one weekend (33%) or over several (50%), small projects such as changing out fall-colored throw blankets or artwork can further enhance the home environment.
“Spring Cleaning” isn’t just about aesthetics, many people finally take the time to change out items that provide safety and function including replacing fire extinguishers, changing out batteries in smoke detectors and swapping burned out light bulbs. When making the decision on light bulbs and lighting temperature, Hunter offers a simple solution to the home stage with its new Tunable White LED Dempsey fan. As opinions on suitable light temperatures were pretty even across the board — warm white (34%), daylight (40%) and cool white (25%) — Hunter’s new innovation allows users to get the best of both worlds, by installing an integrated fan that enables flipping between Warm White (3,000 K), Cool White (4,000 K), and Daylight (5,000 K) with the simple touch of a button. This easy fan installation upgrade is a simple and functional way homeowners can make a change at the start of a new season, making changing your home ambiance a new adventure.

With a series of brand new fans unveiling in 2019, Hunter looks to bring beautiful and quality craftsmanship to homes across the country. New models like the Dempsey with Tunable White LED can help light up and cool down a space this spring, while The Pendleton® Collection by Hunter® fan designs and the Bureau marble-glassed fan can make a statement in the most frequented rooms. For more information on how to light up the home this spring and refresh a space with new Hunter fan, visit

About Hunter Fan Company

Keeping homes ‘Quietly Cool since 1886’, Hunter Fan Company is the world’s original ceiling fan manufacturer. As the #1 most installed ceiling fan for over 130 years, Hunter continues to provide a deep heritage of performance, comfort and everyday style for any room, giving consumers confidence, peace-of-mind and ultimately more control over their home environment. The Memphis-based brand is in the midst of an unprecedented new product launch—offering an array of over 100 new models, from rustic and contemporary designs to classic and retro statement pieces. In addition, the brand has recently debuted their exclusive line of Wi-Fi-Enabled SIMPLEconnect® fans, which are now compatible with Apple® HomeKit™, Google Assistant and Amazon Alexa. As an industry-leader, Hunter’s cutting-edge design and quality craftsmanship continues to bring unmatched performance into every space. Hunter ceiling fans are available on, as well as in lighting showrooms, home centers and online retailers nationwide.

For more information, visit, and connect with Hunter Fan Company on Facebook, Instagram, Pinterest, Youtube and Twitter.

Media Contacts:
Olivia Abbazia
the / zimmerman / agency
(850) 668-2222

SOURCE Hunter Fan Company

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Softsoap®’s Décor Collection® Brings Style to the Sink

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Five Lavish Scents and Colorful Packaging Help Bring Joy to Washing Your Hands

NEW YORK, April 15, 2019 /PRNewswire/ — Softsoap®, the number one liquid hand soap brand, has re-launched its collection meant to bring style and happiness to washing your hands. The Décor Collection® features five lavish scents with new reimagined, modern product packaging that brings a sophisticated pop of color to any sink in the home. The scents include, Wild Basil & Lime, Shea & Cocoa Butter, Peony & Plum, Orchid & Coconut Milk, and Jasmine & Mint.

Consumers wash their hands and perform tasks at the kitchen and bathroom sink every day. The Décor Collection® from Softsoap® is meant to visually create small moments of joy while at the sink and the curated fragrances help produce a happy atmosphere for consumers while they carry out otherwise mundane tasks. 86% of Americans agree that decorating their home brings them joy and 69% of Americans wish they could add more joy to their bathroom.1 The Décor Collection® from Softsoap® is a great accessory to decorate with and can easily beautify the space around the sink.

Softsoap® has partnered with Joy Cho, Founder and Creative Director of the lifestyle graphic design studio, Oh Joy!, to further celebrate the relaunch of the Décor Collection®. Softsoap® and Joy are collaborating to create styled moments around the sink to visually encourage happiness and make washing your hands more enjoyable.

“The hand soaps from the Softsoap® Décor Collection® make me smile. The bottles are adorned with beautiful flowers and greenery and are the perfect accessory for any sink,” says Cho. “The fragrances help me take a quick step back and enjoy the moment of washing my hands; it’s so important to relish in the small moments of joy that occur each and every day.”

The Softsoap® Décor Collection® is available for recommended retail price $2.97 (13 fl oz) and available at mass retail, drug and grocery stores nationwide. For more information visit

About Oh Joy!
Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Johnson & Johnson, Petco, and more.

Founder and Creative Director, Joy Cho, has authored three books and consulted for hundreds of creative businesses around the world. She has been a keynote speaker at places including Alt Summit, IDS West, HGTV, Pinterest HQ, and Target HQ. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 13 million followers.

In addition to our Oh Joy products, you can now shop the work of other designers, artists, makers made exclusively for the Oh Joy shop!

Joy and her team work out of the Oh Joy! studio located in Los Angeles.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s website at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit

1All data, unless otherwise stated, is from Toluna. Total sample size was 875 adults. Fieldwork was undertaken between March 18 – March 21, 2019. The survey was carried out online. The data has been weighted and is representative of U.S. adults aged 22-55.

SOURCE Softsoap

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Homeowners Drive Growth for Decorative Tile

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Decorative Tile Used for Flooring to Climb 2.3% Annually Through 2023

CLEVELAND, March 25, 2019 /PRNewswire/ — US demand for decorative tile in flooring applications is forecast to climb 2.3% per year to 3.5 billion square feet in 2023. The residential market will support demand for decorative tile’s use in flooring, as rising personal incomes will allow more homeowners to undertake such projects as the renovations of kitchens and bathrooms and the addition of new bathrooms. These and other trends are presented in Decorative Tile, a new study from The Freedonia Group, a Cleveland-based industry research firm.

More information about this study is here:

Porcelain tile will see the fastest growth rate through 2023 of all decorative tile material. Gains will be driven by porcelain’s increased adoption due to durability, wear and slip resistance, and aesthetic qualities. Porcelain tile flooring can be made to look like natural stone or hardwood planks and to feature highly textured surfaces that are seen as attractive by many consumers. The rise in popularity of thin porcelain tile (TPT) – which is lightweight, durable, and easy to install – will further support gains.

US demand for decorative tile is forecast to expand 2.4% per year to 4.1 billion square feet in 2023. Growth will be supported by increasing commercial improvement and repair spending, which generates demand for decorative tile through the retrofitting of existing structures and the addition of new space to existing buildings.

Decorative Tile (published 03/2019, 172 pages) is available for $5300 from The Freedonia Group. Please link citations to

About The Freedonia Group, a division of – The Freedonia Group is a leading international industrial research company publishing more than 100 studies annually. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Additional Construction & Building Products studies can be purchased at, and

Press Contact:
Corinne Gangloff
+1 440.684.9600

SOURCE The Freedonia Group

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Modern Maritime Décor: WatermarkPointe Westchester Condominiums Offer Tips for Decorating Your Beachfront Home with Elegance

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NEW ROCHELLE, N.Y., March 28, 2019 /PRNewswire/ — Located in the heart of New Rochelle, NY, WatermarkPointe condos for sale in Westchester offer residents an unparalleled, resort-inspired lifestyle, set among breathtaking waterviews and an array of incredible amenities. Inspired by traditional New England seaside architecture, WatermarkPointe is the stunning beachfront condo on the Long Island Sound that you’ve been dreaming of. Read on for inspiration on how to master a casual yet elegant modern maritime style in your new home.

Coastal Colors. Great nautical inspired design reflects what we each love about spending time near the water, allowing for different interpretations of seaside beauty to come together in each coastal home. Start planning your modern maritime decor by picking out your color palette. This will make it a little easier to select design elements for your home that blend with your theme. Choose a color palette inspired by WatermarkPointe’s breathtaking sunset waterviews with soft pinks, oranges, purples, and blues. Or, choose something a little more unique such as a bright yellow paired with a sophisticated white and a deep blackish-blue.

Striking Striping. To add a playful edge and some serious nautical style be sure to add stripes or different scales and styles into your decor. A mixture of cheerful patterns, textures, and colors will evoke a vibrant seaside elegance anywhere in your residence. From your luxurious en-suite master bath with a glass-enclosed shower and spa tub to your open-flow greatroom with its sleek fireplace, and 24-feet of glass opening to your wide waterfront terrace, complete your Long Island Sound inspired look with striking stripes.

Anchors Away. Make sure your wall decor is engaging, but not overly busy. Avoid design that is distracting and instead focus on adding nautical elements that complement your style, rather than overtake it. Include conversation pieces such as real anchors, ship blueprints, artwork inspired by sea life, and of course ropes tied in sailors knots. Mesh unique maritime found objects with Americana folk art for a look that is creative yet carefully curated.

Seaside Sunsets. Decorating your WatermarkPointe condo doesn’t have to stop when you complete your spacious interior. Expansive 30-foot terraces complete with glass railings that allow for unimpeded sunset views provide the perfect outdoor space for dinners with a spectacular view. Nature and natural elements are the focus of your stunning terrace, but sophisticated hurricane lanterns, sailboat decor, and nautical-inspired patterns are an excellent way to anchor your outdoor design to your interior decor.

About WatermarkPointe
WatermarkPointe condos in Westchester, are high-end, luxury condominiums offering a once-in-a-lifetime opportunity to enjoy waterfront living while being close to Manhattan. A strong, hands-on Westchester builder/developer, National Realty and Development Corp, whose diverse background encompasses residential, commercial and retail projects throughout the Northeast, is fully dedicated to creating a spectacular waterfront residential lifestyle.

SOURCE WatermarkPointe

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Decorating Your Home with Bold Colors

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Decorating Your Home with Bold Colors

MISSION, Kan., April 1, 2019 /PRNewswire/ — (Family Features) From dark and moody to vibrant and bold, colorful design is gaining favor among homeowners ditching safe, neutral palettes to create more daring, dramatic spaces.

Decorating with deeply saturated colors can be intimidating. Explore these ideas to welcome more bold colors into your home and create inviting spaces for living and entertaining.

Photo courtesy of Velux
Photo courtesy of Velux
Walls of color
Say goodbye to beige and embrace the bold color trend by enhancing walls with hues that make a statement. The trick is to avoid making colors so loud that the space loses its stylish appeal. Bold doesn’t necessarily mean bright, so look for muted variations of the shades you prefer. Also remember that when it comes to design, there is such a thing as too much. If painting all the walls in a space will close it in or make it feel lost in the dark, try adding color in more subtle ways, such as an accent wall (or two), or painting the ceiling as your accent. Another option for implementing vibrant wall color: stick to smaller rooms, where the bold look is less likely to be overwhelming.

Illuminate color with natural light
When decorating with statement colors, remember that lighting can make a significant difference in the overall aesthetic. In addition to lighting fixtures, be sure to incorporate plenty of natural light to bring out the best in those bold hues.

To bring natural light deeper into the space, consider skylights as an option with a solution such as Velux No Leak Solar Powered Fresh Air Skylights, which can bathe the space in natural light and open to bring in fresh air. Another smart way to capture natural light is by installing an option like Sun Tunnel skylights. With their low-profile design, they create a sleek appearance, and installation is also quick and easy. Learn more at

Bold furnishings
An often overlooked but essential component of design is the furniture. Creating a colorful, inviting room doesn’t stop with the walls and floors; what’s in the room can bring the colors to life. Think of the space and all its contents, not just the architectural components, as your canvas for creating the space you envision. If you’re hesitant to invest in a pricy couch in a trendy hue, a compromise might come in the form of a richly colored accent table or chair.

Creative cabinetry
Traditional wood grain cabinetry sometimes gives way to far more creative color schemes in kitchens and bathrooms. While white is still a popular choice, and can even be considered bold in the right setting, true color on cabinets is also gaining traction among homeowners. With the right backsplash, countertops and flooring, you can safely install cabinets in a uniform color throughout the kitchen, but another on-trend option is to reserve the color for an island base or just one wall of cabinets. You could even mix and match colors on the tops and bottoms. Detail elements like the hardware provide another opportunity for a bold look. You can enhance the room’s design with standout pulls that lend extra vibrance to the space.

Fabric with flair
Textiles provide nearly unlimited options to balance a bold design. Using lighter fabrics for elements such as draperies, upholstery, rugs and decorative pillows can soften the feel of a room with bold tones. Look for subtle patterns that pull in hints of the deeper hue to bring the look together, or simply coordinate shades from complementary color families.

Michael French

About Family Features Editorial Syndicate
A leading source for high-quality food, lifestyle and home and garden content, Family Features provides readers with topically and seasonally relevant tips, takeaways, information, recipes, videos, infographics and more. Find additional articles and information at and

SOURCE Family Features Editorial Syndicate

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